In the early 1800s, Spanish missionaries were the first to plant vineyards in the area now known as Temecula Valley. Over the next two centuries, the region became known for raising cattle, farming, and as a stop for stage and rail. In the late 1960s, Temecula began to attract a new breed of pioneers. These intrepid individuals believed that the soil, sun, and cool ocean breezes through the coastal mountains made the valley ideal for grape growing. Temecula wine country has been on an upward trajectory ever since. Today, more than two million visitors enjoy the area's 50 or so wineries every year. Chosen by Wine Enthusiast as one of the top 10 wine travel destinations in the world, Temecula Valley's diverse and delicious wines consistently win awards in state and national competitions.