The Adaptive Decision Maker - James R. Bettman,Eric J. Johnson,John W. Payne
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Saadetis 17-23 tööpäeva jooksul
30-päevane tagastamisõigus
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.
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Kirjeldus
Lisateave
| Autor | James R. Bettman, Eric J. Johnson, John W. Payne |
|---|---|
| Kirjastaja | Cambridge University Press |
| Väljalaskeaasta | 2008 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9780521415057 |