Tasuta kohaletoimetamine tellimustele üle 29 €
  • check 10+ miljonit raamatut
  • check Uued tooted iga päev
  • check Meid usaldab üle 1 miljoni kliendi
  • check Hea hind ja allahindlused
  • check Tarne üle kogu Euroopa

The Case Study Handbook, Revised Edition: A Student's Guide - William Ellet

inglise keel
2018-09-18
42,43 € 70,71 €

-40% koodiga BOOKS

Meie tarnija laos

Saadetis 10-16 tööpäeva jooksul

30-päevane tagastamisõigus

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.That's not surprising: cases are not expository writing and good ones are often nonlinear and even misleading in their presentation and organiza ... Täielik kirjeldus

Kirjeldus

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.That's not surprising: cases are not expository writing and good ones are often nonlinear and even misleading in their presentation and organization. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at faulty understandings (at worst). In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. The Case Study Handbook will be an indispensable learning aid for any current or prospective MBA or executive education student.--

Lisateave

Autor William Ellet
Kirjastaja Harvard Business Review Press
Väljalaskeaasta 2018
Kaanetüüp Pehme kaanega
EAN 9781633696150
Kirjuta oma arvustus
Te vaatate: The Case Study Handbook, Revised Edition: A Student's Guide
Teie hinnang:

Goodreads'i arvustused

42,43 € 70,71 €