The Co-Creation Paradigm - Venkat Ramaswamy,Kerimcan Ozcan
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Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer network ... Täielik kirjeldus
Kirjeldus
Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at .
Lisateave
| Autor | Venkat Ramaswamy, Kerimcan Ozcan |
|---|---|
| Kirjastaja | Stanford University Press |
| Väljalaskeaasta | 2014 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9780804789158 |