In The GR Factor: Unleashing the Undeniable Power of the Golden Rule, Jack R. Nerad offers straightforward, real-world advice that will transform your business life. Whether you are a seasoned veteran of the "business wars" or are about to embark on a career in the world of commerce, Nerad draws on his decades of success to outline the single best way to achieve success. The ideas behind the technique have existed for thousands of years, but in this book, Nerad makes it very clear how to apply that knowledge and those techniques to the many difficult challenges entrepreneurs, managers, and individual workers face each and every day. The lessons and analysis are rooted in Nerad's real-life successes as a lifelong leader of cohesive, productive teams that deliver the highest levels of customer service. An executive with exemplary credentials in the media and automotive industries, the author has faced the challenges most leaders encounter. But his unconventional response to those challenges proved the special power of the simple set of principles that he outlines in The GR Factor. The book is filled with real-world experiences - some triumphant, some tragic - that deliver lessons regarding the most critical aspect of any life in business: how you navigate the complex world of customers, bosses, co-workers, employees, vendors and clients to bring success to the organization...and to your personal life.