The Leaky Funnel - Hugh Macfarlane
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Saadetis 10-16 tööpäeva jooksul
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The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well prove ... Täielik kirjeldus
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Kirjeldus
Lisateave
| Autor | Hugh Macfarlane |
|---|---|
| Kirjastaja | Bookman Media Pty Limited |
| Väljalaskeaasta | 2003 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9780975135419 |