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The Long Tail: Why the Future of Business Is Selling Less of More - Chris Anderson

inglise keel
2008-07-08
16,55 € 27,58 €

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In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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Autor Chris Anderson
Kirjastaja Grand Central Publishing
Väljalaskeaasta 2008
Kaanetüüp Pehme kaanega
EAN 9781401309664
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16,55 € 27,58 €