The Multichannel Challenge - Hugh Wilson,Lindsay Bruce,Rod Street
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Saadetis 10-16 tööpäeva jooksul
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While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world.This book is drawn from the experience of major companies such as IBM, Fi ... Täielik kirjeldus
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Kirjeldus
Lisateave
| Autor | Hugh Wilson, Lindsay Bruce, Rod Street |
|---|---|
| Kirjastaja | Routledge |
| Väljalaskeaasta | 2008 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9780750687119 |