Tasuta kohaletoimetamine tellimustele üle 29 €
  • check 10+ miljonit raamatut
  • check Uued tooted iga päev
  • check Meid usaldab üle 1 miljoni kliendi
  • check Hea hind ja allahindlused
  • check Tarne üle kogu Euroopa

The New Multinationals - Mauro F. Guillén,Esteban García-Canal

inglise keel
2010-09-23
67,38 € 112,30 €

-40% koodiga BOOKS

Meie tarnija laos

Saadetis 17-23 tööpäeva jooksul

30-päevane tagastamisõigus

A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies such as Spain, Ireland, Portugal, South Korea or Taiwan, emerging economies like Brazil, Chile, Mexi ... Täielik kirjeldus

Võib-olla meeldib sulle ka

Kirjeldus

A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies such as Spain, Ireland, Portugal, South Korea or Taiwan, emerging economies like Brazil, Chile, Mexico, China, India or Turkey, developing countries such as Egypt, Indonesia or Thailand, and oil-rich countries like the United Arab Emirates, Nigeria, Russia or Venezuela have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. This disadvantage, however, did not prevent them from expanding around the world. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies of vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents the dimensions of this phenomenon, identifies the key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.

Lisateave

Autor Mauro F. Guillén, Esteban García-Canal
Kirjastaja Cambridge University Press
Väljalaskeaasta 2010
Kaanetüüp Kõvakaaneline
EAN 9780521516143
Kirjuta oma arvustus
Te vaatate: The New Multinationals
Teie hinnang:

Goodreads'i arvustused

67,38 € 112,30 €