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The Winning Message - Adam F. Simon

inglise keel
2016-02-11
108,41 € 180,69 €

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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantiv ... Täielik kirjeldus

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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

Lisateave

Autor Adam F. Simon
Kirjastaja Cambridge University Press
Väljalaskeaasta 2016
Kaanetüüp Kõvakaaneline
EAN 9780521807333
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108,41 € 180,69 €