In a VUCA (Volatile, Uncertain, Complex and Ambiguous) world, this book is a success bible for all entrepreneurs and technocrats to help them not merely sustain and grow their businesses during disruptions and downturns but also standout among the crowd. It is a practical guide to leveraging creativity through the principles of RID (Reinvention, Innovation, Design Thinking).It clearly delineates how to sustain business using Reinvention tools and an Innovation mindset. It shows you the steps in an Innovation journey for the successful commercialization of an idea and how to use a Design Thinking approach to get customers. This book helps reaffirm the relevance of creativity in new-age businesses. Only a very low percentage (about 2.5%) can be innovators. So what should the rest of the world do? They should read this book and leverage the power of ""RID"" to win big! They should read this book and leverage the power of ""RID"" to win big! Currently working as Country General Manager at Bosch Rexroth India Pvt Ltd, Virupakshappa H.K. is a certified ""Reinvention Practitioner"" affiliated with the Reinvention Academy. His strong desire for continuous learning, rich experience in the industry with hands-on expertise makes him the right source to contribute to beginners, management executives of all levels and, academicians and society at large in the field of Creativity, Innovation, Design Thinking and Reinvention practices.