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Under Think It - Adam Pierno

inglise keel
2017-11-05
13,47 € 22,45 €

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Strategy should be the beating heart of an ad agency or marketing team. So much pumps through the team that there's little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into strategy or improve at the craft, (and it is a craft) there's no way to learn - besides getting thrown in the fire or on piddly starter assignments.Finally, som ... Täielik kirjeldus

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Kirjeldus

Strategy should be the beating heart of an ad agency or marketing team. So much pumps through the team that there's little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into strategy or improve at the craft, (and it is a craft) there's no way to learn - besides getting thrown in the fire or on piddly starter assignments.Finally, someone has put together a comprehensive set of tools for planners and strategists that won't bore you to sleep. Adam Pierno mixes tried and true tools, real-world examples and compelling insights to make this text book something more.

Lisateave

Autor Adam Pierno
Kirjastaja Adam Pierno
Väljalaskeaasta 2017
Kaanetüüp Pehme kaanega
EAN 9780999399002
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13,47 € 22,45 €