Understanding the Consumer - Isabelle Szmigin
-40% koodiga BOOKS
Saadetis 17-23 tööpäeva jooksul
30-päevane tagastamisõigus
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace ... Täielik kirjeldus
Võib-olla meeldib sulle ka
TOP
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
-40% koodiga BOOKS
Meie tarnija laos
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-40% koodiga BOOKS
Meie tarnija laos
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-40% koodiga BOOKS
Laos
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-40% koodiga BOOKS
Laos
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-40% koodiga BOOKS
Meie tarnija laos
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-40% koodiga BOOKS
Meie tarnija laos
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-40% koodiga BOOKS
Meie tarnija laos
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-40% koodiga BOOKS
Laos
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-40% koodiga BOOKS
Laos
TOP
Influence: The Psychology of Persuasion
-40% koodiga BOOKS
Meie tarnija laos
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-40% koodiga BOOKS
Meie tarnija laos
TOP
Co-Intelligence: Living and Working with AI
-40% koodiga BOOKS
Meie tarnija laos
TOP
Vienna: How the City of Ideas Created the Modern World
-40% koodiga BOOKS
Meie tarnija laos
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-40% koodiga BOOKS
Meie tarnija laos
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-40% koodiga BOOKS
Meie tarnija laos
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-40% koodiga BOOKS
Meie tarnija laos
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-40% koodiga BOOKS
Meie tarnija laos
Kirjeldus
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: relationships with suppliers, products and brands; their innovative, creative and resistant behaviour; the complexity and unpredictability of their consumption behaviour; and their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice.
Lisateave
| Autor | Isabelle Szmigin |
|---|---|
| Kirjastaja | SAGE Publications Ltd |
| Väljalaskeaasta | 2003 |
| Kaanetüüp | Kõvakaaneline |
| EAN | 9780761947004 |