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Validating customer loyalty model using structural equation modeling - Gerald Mahuro,Anne Wang'ombe

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2015-11-10
31,01 € 51,68 €

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How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can¿t come up with many.To meet customers¿ expectations, the company representatives should anticipate and head off the need for follow-u ... Täielik kirjeldus

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How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can¿t come up with many.To meet customers¿ expectations, the company representatives should anticipate and head off the need for follow-up calls, address the emotional distress incurred during the interactions, minimize the need for customers to switch service channels, listen to and learn from disgruntled customers and focus on problem solving.

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Autor Gerald Mahuro, Anne Wang'ombe
Kirjastaja LAP Lambert Academic Publishing
Väljalaskeaasta 2015
Kaanetüüp Pehme kaanega
EAN 9783659126468
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31,01 € 51,68 €