Value Driven Product Planning and Systems Engineering - Luke A Wissmann,Harry E Cook
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Saadetis 22-28 tööpäeva jooksul
30-päevane tagastamisõigus
Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make r ... Täielik kirjeldus
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Kirjeldus
Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.
Lisateave
| Autor | Luke A Wissmann, Harry E Cook |
|---|---|
| Kirjastaja | Springer London |
| Väljalaskeaasta | 2010 |
| Kaanetüüp | Pehme kaanega |
| EAN | 9781849966887 |