"Part of our Take a Look! Modern Media Literacy series, Values and Viewpoints examines point-of-view and perspective. This book takes a deep look at how varying perspectives are influenced by values, and how these values can create both conscious and unconscious bias. Series is closely aligned with standards from the American Association of School Librarians and the Journalism Education Association. This series gives readers a crash course in basic media literacy skills: understanding audience, perspective, persuasive appeals, author's purpose, tracing sources, and creating media content"--