WHY PEOPLE FAIL

Success is often just a moment?a goal fulfilled, soon to be replaced with new goals. But failure is the ambitious person's constant companion, often dogging us for months, years or even decades before we finally reach our aim.

Siimon Reynolds transformed himself from a directionless twenty-something (in his own words, "one of the most disorganized people I've ever known") into the founder of one of the largest marketing services firms in the world by identifying the habits that lead people down the wrong path and then by consciously avoiding them. In Why People Fail, he draws on that experience to explore the main causes of failure and presents proven strategies and tips for defeating the sixteen most common behaviors that lead to failure such as destructive thinking, low productivity, not asking the right questions, holding on to a fixed mindset, not following daily rituals, and more.

Surprising, entertaining, and inspiring, Why People Fail will you help you drop the behaviors that hold you back and reach your full potential for success in your professional and personal life.