Raamatud C. Whan Park
Brand Admiration: Building a Business People Love
Deborah J Macinnis, C Whan Park, Andreas B Eisingerich
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Decision-making and Choice Decision
Vibrant Publishers, C. Whan Park
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The Role of Familiarity and Knowledge in Consumer Behavior
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Causes of Brand Attachment and Its Effect on Consumers Information Processing, Evaluations, and Behaviors
Vibrant Publishers, C. Whan Park
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Brand Strategy
Vibrant Publishers, C. Whan Park
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The Role of Familiarity and Knowledge in Consumer Behavior
Vibrant Publishers, C. Whan Park
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Involvement and Reference Group Influence
Vibrant Publishers, C. Whan Park
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Involvement and Reference Group Influence
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Causes of Brand Attachment and Its Effect on Consumers Information Processing, Evaluations, and Behaviors
Vibrant Publishers, C. Whan Park
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