Raamatud G. Michael Maddock
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-25%
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Paul B Brown, G Michael Maddock, Luisa C Uriarte
36,25 €
48,33 €
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-25%
Flirting with the Uninterested: Innovating in a Sold, Not Bought Category
G. Michael Maddock, Maria Ferrante-Schepis
28,78 €
38,37 €
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