Raamatud Richard P. Bagozzi
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Richard P. Bagozzi, Alvin J. Silk
36,33 €
51,90 €
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Richard P. Bagozzi, Alvin J. Silk
19,35 €
27,65 €
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Foundations of Consumer Behavior: Insights from Cross-Cultural Contexts
Richard P. Bagozzi, Attila Yaprak
49,27 €
70,38 €
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