Raamatud Shamaila Gull

Effects of CSR on Customer Retention in Different Sectors of Pakistan: A study of CSR and customer retention in banking, cellular and fast food sectors of Pakistan

Rauf Alam, Shamaila Gull

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Consumer Demographics, Retail Store Attributes and Store Choice: Consumer Demographics, Retail Store Attributes and Store Choice in Grocery Market of Lahore, Pakistan

Haroon Saeed, Shamaila Gull

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Advertising, Sales Promotion and Brand Switching: Influence of Advertising and Sale Promotion on Brand Switching in Telecommunication Industry of Pakistan

Zubair Khalil, Shamaila Gull

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