Raamatud Theodore Levitt
Marketing Imagination: New, Expanded Edition
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Star Maps for Beginners: 50th Anniversary Edition
Theodore Levitt, Roy K Marshall
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HBRs 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Theodore Levitt, Philip Kotler, Clayton M. Christensen, Harvard Business Review, Fred Reichheld
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HBRs 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Clayton M. Christensen, Theodore Levitt, Harvard Business Review
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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Theodore Levitt, Sandra Matz, Harvard Business Review, Fred Reichheld, Roger L. Martin
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