Raamatud Vithala R. Rao
Valikule vastavaid tooteid ei leitud.
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Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers
Vithala R. Rao, Edward W. Mclaughlin
115,09 €
191,82 €
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Choosing the Right Target: Relative preferences for resource similarity and complementarity in acquisition choice
Yu Yu, Vithala R. Rao, Nita Umashankar
31,01 €
51,68 €
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Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies
138,59 €
230,98 €
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